South Dakota State University Extension – Community Vitality is a prominent leader in empowering South Dakotans with the motivation, knowledge and skills to create stronger communities. The Small Business Basics program provides new and aspiring small business owners across South Dakota, foundational knowledge to launch and grow their businesses. The program covers an extensive list of topics, including writing or updating business plans, tax and licensing, employee relations, pricing and marketing, customer service, social media, and aspects of financing.
In 2024, SDSU Extenion delivered the program in Volga, Rapid City, Watertown, and Sturgis, SD. Over the course of six sessions, participants engaged with experts across critical areas of business management, gaining insights that are often difficult to obtain independently. The program covered a range of topics, including financial management, marketing strategies, legal compliance, and operational efficiency, giving attendees a well-rounded understanding of what it takes to run a successful business.
By learning from professionals, participants were better equipped to navigate common pitfalls that can hinder new businesses. For example, they gained practical skills in managing cash flow, understanding taxes, and building effective marketing campaigns — all of which are crucial to long-term viability. The program also provided an opportunity for attendees to network with other entrepreneurs, creating a peer support system that encouraged the sharing of ideas and problem-solving strategies. In addition to acquiring knowledge, participants left with actionable steps they could implement immediately in their businesses. This combination of expert guidance and practical takeaways enabled them to make more informed decisions, improve their operations, and increase their chances of sustaining and growing their businesses in the competitive market.
Participants of the “Small Business Basics” program are typically in the early stages of business development, with limited experience in areas like financial management, marketing, and legal compliance. Many participants had strong ideas or passions but lacked the expertise needed to turn them into sustainable ventures. The structured learning environment also helped them avoid common mistakes and boosted their confidence in navigating the complexities of running a business.
More information:
NDSU’s Small Business Basics program
NDSU Extension – Community Vitality